Marketing and Communications
Tejano Center is deeply dedicated to strengthening our community through a comprehensive family of programs grounded in four core pillars: education, social initiatives, health equity, and supportive housing. Our brand identity represents opportunity and empowerment, and these guidelines ensure our communications remain consistent, recognizable, and aligned with our mission.
Our largest program, RYSS Texas Public Schools, is our charter school district committed to academic excellence and the success of our students and families. As part of our continued effort to build consistency, strengthen recognition, and more clearly tell our story, we have unified and rebranded across RYSS and all of our schools. This refreshed identity reflects who we are today — one organization, one mission, and one community working together to create lasting impact.
To support this work, team members can access the Branding Boxes, which include everything needed to share the Tejano Center and RYSS mission with care and consistency
Colors
Our color palette reflects the energy, resilience, and diversity of the RYSS community. Consistent use of these colors helps strengthen recognition and reinforce our mission.
Primary Colors
Secondary Colors
Typography
RYSS typography supports clear, accessible communication and a consistent brand voice. Approved fonts should be used as specified to ensure readability and visual consistency across all materials.
Title
Futura Bold is the title font in RYSS's brand and should be used for all headline/title typographic moments.
Subtitle
Gill Sans is the subtitle font in RYSS's brand and should be used for all subtitle typographic moments.
Body
Arial is the body font in RYSS's brand and should be used for all body copy/ paragraph typographic moments.
